YEATU: A Platform for Building an Investment Environment for Artists | CEO Everine Jo

YEATU: A Platform for Building an Investment Environment for Artists | CEO Everine Jo

Profile

Bachelor's in Business and English Literature from Sogang University, Master’s in Law from Sogang University Law School (licensed attorney). Formerly served as an FX dealer and fund manager at China Construction Bank, later becoming Director of Asian FX Sales at ADVANCED MARKETS LLC. Also worked as an FX dealer at the Agricultural Bank of China before returning to Korea, where he served as Head of Strategy and an institutional investment lawyer at 8PERCENT. Subsequently, he joined Galaxy Corporation, a metaverse company, as Global Strategy Director. Founded EverTreasure in 2023.

What led to the founding of EverTreasure, and what services do you offer?

EverTreasure’s primary product is a "fintech platform" with two main functions. First, it enables direct investment by individual and institutional investors in artists, allowing revenue sharing. Second, it offers a global networking system, helping artists connect with global projects and establish communities.

Artists often lack resources for marketing and PR and operate in an art market dominated by opaque and monopolistic galleries and associations. EverTreasure provides a solution with its investment function and networking system, supporting artists in creating sustainable revenue.

For example, artists seeking income post-graduation can join our platform to connect with other artists and global projects, while also engaging with galleries and associations for direct investment opportunities. EverTreasure, founded on April 4, 2023, in Korea, is now celebrating its first year. With extensive experience in finance, Everine later pursued law and entered the startup world in Korea, where he first worked as Head of Strategy and Head of Investment at a fintech company, raising 40 billion won in funding. Later, he joined a metaverse company as Global Strategy Director.

What sets EverTreasure apart?

EverTreasure’s strength lies in its inclusivity; it enables investment across all artistic fields. Built on blockchain, it offers clear management of ownership and revenue, providing transparency to both artists and investors. Additionally, it opens up the art investment market to the public, making it accessible for easy participation.

How is EverTreasure approaching the Japanese market?

EverTreasure is focused on localizing its platform and strengthening PR efforts for the Japanese market. The company aims to collaborate with large Japanese galleries to enhance artist exchange programs between Japan and Korea.

What are EverTreasure’s future goals and vision?

Our five-year goal is to list on NASDAQ, and we are committed to increasing transparency in the art market globally, building an innovative ecosystem that enriches people’s lives.

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